
Welcome
Practical Consulting for Lumber Dealers and Hardware Stores
Bringing an uncommon perspective across distribution, construction, and technology to improve performance and drive growth.

Bringing an uncommon perspective across distribution, construction, and technology to improve performance and drive growth.
My History
My experience spans multiple sides of the industry—distribution, operations, homebuilding, and technology.
That perspective allows me to see how the pieces connect—and where performance gaps and missed opportunities tend to show up.
The goal is simple: understand the business from multiple angles—and turn that into better decisions.

This Isn’t a Typical Market Cycle
I’ve been spending time stepping back and really looking at what’s happening across the lumber, building materials, and hardware space. Not just the data—but how it’s actually playing out on the ground. A few things are becoming clearer to me that I don’t think are being talked about enough:

Our Focus
Improve how you analyze and prioritize customers and prospects to align effort with higher-margin opportunities
Build a sales team that hunts, negotiates, and wins in a competitive market
Reevaluate where margin is earned—and innovate how you create more of it
Take a step back and rethink retail—re-engaging specialized products and advisory services to drive growth
Make sure customers think of you first—not after they’ve already shopped your competitors
Uncover new ways to grow—services, solutions, and markets most competitors aren’t pursuing
This is the time for honest self-examination—not holding on to how the business used to work.

Our Process
Develop a clear, detailed understanding of how your business operates—plans, initiatives, financial performance, customers, sales approach, market dynamics, competition, and product mix
Using tools like Relative Market Share and real-world observation, we pinpoint gaps across product categories, customer types, and competitive positioning
We focus on practical, high-impact opportunities—margin expansion, new revenue streams, and improved sales effectiveness
If there’s a fit, we work alongside your team to implement—driving results where it matters
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